Transaction Level Fields
You can optionally populate the Xero Contact Company Name using the Originating object field. A Formula field with a Text datatype will also work. If you assign the field api name to the company_name param, Breadwinner will show this field value on the Xero Contact Company Name.
If you leave the Company Name field blank or don't give this parameter, Breadwinner will populate the Originating object’s related Salesforce Account Name.